Your 2026 Marketing Budget Has a Token-Shaped Hole
The 2026 marketing budget has a token-shaped hole. The old 45/45/10 split is breaking. Here is how to size, forecast, and defend token spend to the CFO.
Why CMOs Get Fired: The Five Patterns and How to Avoid Them
Why CMOs get fired comes down to five repeatable patterns. Misaligned definition of marketing, no first-90-day win, missing CFO alignment, no narrative, no exit plan.
Agents Are Your New Customer
Agents are your new customer. B2B buyers route research through ChatGPT, Claude, and Perplexity before they land on your site. Here is how the funnel changes.
How Tariff Exposure Reshapes GTM: A Practical Framework
Tariff exposure reshapes GTM, not just margins. A four-step framework: map cost exposure, model pricing, recalc unit economics, pivot the GTM.
What Is Time to First Bite?
Time to First Bite is a London fractional CMO consultancy helping founders navigate post-funding chaos, the growth plateau, and market expansion.
AI Is Eating Marketing: What Survives and What Doesn’t
AI is eating marketing. First drafts, analysis, design, and reporting are automated; strategy, judgment, and relationships are not. Here is what changes.
GTM for DTC Brands: Zero to Retail
GTM for DTC brands, from launch to repeat to wholesale. The mistakes to avoid, the metrics that matter, and when to push into national retail.
The Startup Marketing Checklist
A startup marketing checklist for the first 90 days of building a marketing function. What to own, what to outsource, and what to ignore entirely.
Podcast to Pipeline for B2B
Most B2B podcasts die in the back catalogue. How leading companies turn shows into B2B podcast pipeline engines via guest selection, format, and distribution.
Retention-First Growth for Startups
Most founders chase acquisition and ignore retention. Elena Verna's retention-first growth model flips that. How to apply it before you have product.