Twenty years of growth, built for founders.
London-based fractional CMO and growth marketing consultancy. We help B2B and B2C companies find product-market fit, build repeatable growth engines, and turn strategy into measurable revenue.
Why Time to First Bite
Time to First Bite was founded in 2024 to compress the distance between a growth idea and the first measurable result. The name comes from the moment a customer first engages, the first sale, the first qualified meeting booked, the first lead through the door. Most marketing programs lose time and money manufacturing that moment. Our job is to make it happen faster, with less drama, and with the data to prove it worked.
We work the way operators want to work. Hands on the dashboard, not slides on a screen. Senior thinking and senior execution from the same person. Decisions made in days, not quarters.
We help passionate, driven, sometimes chaotic companies focus on what matters most. We listen, cut through the noise, ship the work that moves the business forward, and stay close to the dashboard until the numbers prove it worked.
Built and led by Nikhil Kalanjee
TTFB is led by Nikhil Kalanjee. Twenty years across enterprise, mid-market, and startup. A decade at HP Inc. building the company’s global digital experience and marketing programs across EMEA and worldwide. Vice President of Growth at Blankfactor through 100% year-on-year growth onto the Inc. 5000 list in 2022 and 2023, before acquisition by Globant in 2024.
Currently serving as fractional CMO for a portfolio of US and UK scale-ups across health tech, fintech, and B2B SaaS, alongside the consultancy practice. Operator-level fluent across paid, ABM, lifecycle, ecommerce, and AI-native marketing production.
What we have shipped
A snapshot of outcomes from twenty years of programs run, teams led, and revenue produced.
$70M+
EMEA marketing budget managed at HP for the printing business, owning planning, ROI, and agency relationships across five markets.
20x ROI
On a $10M, 2-year content and lead-nurturing program built across the UK, France, Germany, Spain, and Italy at HP.
34+ leads
Qualified senior FI and payments leads generated in six months at Blankfactor through integrated online and offline programs.
75% spend cut
Reduction in paid spend at Blankfactor through intent-based media plus a modernised HubSpot and 6sense martech stack.
160% LinkedIn
Follower growth in 12 months at Blankfactor, from 8K to 21K, driven by content, employee advocacy, and thought leadership.
Walmart listing
Won a Walmart Golden Ticket at Open Call for Entegro Health, securing US retail distribution against thousands of applicants.
40,000+ views
On a B2B podcast at IT Labs after shifting the show to short-form video on TikTok and YouTube Shorts.
Top 1% award
Marketing Reinventor award winner at HP, recognising the top 1% of work across HP’s global marketing organisation.
Five operating principles
Outcomes over activities
A campaign calendar is not a strategy. We start with the business outcome you need to hit, then work backwards to the smallest set of activities that get you there.
Experimentation over opinions
Every recommendation is testable. We codify a repeatable experimentation playbook covering CAC, LTV, payback, and cohort quality, then allocate budget to the highest-conviction bets.
Operator-level fluency
Senior strategy and senior execution from the same operator. We will write the copy, build the landing page, set up the workflow, and review the dashboard.
AI-native production
We use Cursor, Arcads, Cassidy, and Claude to ship performance creative, lifecycle assets, and campaign collateral directly. Brief-to-launch cycles compressed by 60 percent versus traditional agency timelines.
Honest reads, even when they hurt
If your unit economics do not support paid acquisition, we will tell you. If your channel mix is wrong, we will say so. We have lost business by being honest. We will keep doing it.
Brands and categories
Categories range from enterprise tech and global print to healthtech, fintech, payments, B2B SaaS, marketplaces, and DTC consumer brands. A non-exhaustive list of organisations we have helped or worked inside.
Enterprise tech
HP Inc. (decade across EMEA and worldwide print and digital marketing).
Payments and fintech
Blankfactor (acquired by Globant). Earlier client work for Visa, RBS, NatWest, Monitise, Critical Mass, ORM.
Health and wellness
Entegro Health, Gut ID, and consumer wellness brands across DTC and national retail.
B2B services and SaaS
IT Labs, Belatrix Software (acquired by Globant), and a portfolio of US scale-ups.
Mezcal and consumer goods
Mezcal Xamán and other early-stage consumer brands building DTC and retail presence.
Geopolitical advisory
Chatham House (co-chaired the first off-the-record conversation on geopolitics, technology, and enterprise risk).
The stack
We are platform-agnostic but opinionated. The tools we reach for most often, organised by what they do.
Demand gen and ABM
HubSpot
6sense
Apollo
Clay
Salesforce
SEMrush
Lifecycle and email
Klaviyo
HubSpot
MailChimp
SendGrid
Paid media
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Analytics and CRO
Google Analytics
Search Console
Adobe Analytics
Adobe Target
Optimizely
CMS and ecommerce
WordPress
Shopify
Adobe Experience Manager
Magento
Hostinger
AI and productivity
Cursor
Claude
Arcads
Cassidy
Feedbird
Asana
Let’s go
Tell us what you are building and what is stuck. We will come back within 24 hours with honest thoughts on whether we can help.
Start the conversation