Amazon Growth
From listing to market leader, powered by TTFB and Sitruna
Why Amazon Needs a Different Playbook
Amazon is the world’s largest product search engine. Winning on Amazon requires a different skillset than winning anywhere else. We have partnered with Sitruna, a specialist Amazon agency built by ex-Amazon employees with decades of marketplace experience.
TTFB brings the growth strategy, go-to-market planning, and brand positioning. Sitruna brings deep Amazon execution: listing optimisation, PPC management, inventory strategy, and marketplace expansion.
Together, we help B2C brands build profitable, scalable Amazon businesses. Not just sales volume. Profit.
What Makes This Different
Growth strategy plus Amazon execution. Strategic muscle and platform expertise working in tandem.
The Challenge: Most Brands Get Amazon Wrong
Most brands treat Amazon as an afterthought. They list their products, run a few auto-campaigns, and wonder why they are bleeding money on advertising with no return.
Amazon is a search engine with its own algorithm, its own ad platform, and its own rules. Brands that win invest in listing quality, inventory strategy, pricing intelligence, and advertising optimisation as a unified system. The ones that lose treat each piece in isolation.
The cost of getting it wrong is severe. You spend 5 to 8 percent of revenue on ads but convert at 1 to 2 percent instead of 4 to 6 percent. Your inventory is tied up in slow-moving SKUs while best sellers are perpetually out of stock. Your listings are poorly optimised for Amazon’s A9 algorithm.
Our Approach: Four Phases to Profitability
Listing Optimisation
Titles, keywords, images, A+ content, bullet points, review strategy, and catalog architecture. This is the foundation. We audit every element against Amazon’s algorithm and your competition, then rebuild for maximum visibility and conversion.
Inventory and Fulfilment
FBA setup, demand forecasting, stock-out prevention, and Prime eligibility. Nothing kills momentum like running out of stock during a sales spike. We model demand based on seasonal patterns and your promotional calendar.
Growth Acceleration
PPC campaigns, Sponsored Products, Brands, Display, video advertising, deals and coupons, and DSP programmatic advertising. Every dollar spent on ads is tracked against TACOS, ACoS, and profit contribution. No vanity metrics.
Business Expansion
New marketplace expansion (US, UK, EU), new product development, and category range expansion. Once the engine is running, we expand the footprint.
Who This Is For
B2C brands launching on Amazon for the first time who need guidance on account setup, listing creation, and initial campaign strategy.
Existing Amazon sellers with declining margins or rising ACoS whose business model is breaking and need a strategic overhaul.
Brands looking to expand from UK to US (or vice versa) who need the playbook for a new marketplace without starting from zero.
DTC brands adding marketplace as a channel who have won with direct sales but have not cracked the algorithm-driven marketplace game.
CPG companies moving from retail-only to omnichannel who need Amazon mastery as part of a broader distribution strategy.
What You Get
Your Team
- Client Success Manager
- Delivery Lead
- Amazon Performance Specialist
- SEO Copywriter
- Amazon Graphics Designer
Your Insights
- Weekly performance reports
- Real-time dashboard (ACoS, TACOS, CVR, CPC, profit tracking)
- Competitive analysis and opportunity mapping
- Quarterly strategy reviews
Your Strategy
- Go-to-market strategy from TTFB
- Amazon execution from Sitruna
- Monthly strategy review calls
- Roadmap adjustments based on performance
Your Growth
- Listing optimisation and ongoing testing
- Ad campaign management and optimisation
- Inventory and fulfilment strategy
- New product and marketplace expansion planning
Proven Results
Gut Health Brand
We re-engineered a gut health brand’s entire go-to-market for Amazon DTC, rebuilding their listings, ad strategy, and fulfilment from scratch. The result: 3x revenue growth in year one, with profit margins improving from 12 to 34 percent.
Read the case studyFrequently Asked Questions
Ready to build a profitable Amazon business?
Let’s talk about your products, your goals, and how TTFB and Sitruna can accelerate your growth on the world’s largest product search engine.
Get in touch