GTM for DTC Brands: What the Zero-to-Retail Journey Actually Looks Like
How to sequence a DTC go-to-market from launch, to repeat, to wholesale. The mistakes to avoid, the metrics that matter, and when to push for retail.
Nikhil Kalanjee
The Startup Marketing Checklist: 30 Things Before You Spend a Penny on Ads
A founder's checklist for the first 90 days of building a marketing function. What to own, what to outsource, what to ignore entirely.
From Podcast to Pipeline: How B2B Companies Use Content for Acquisition
Most B2B podcasts die in the back catalogue. Here is how leading companies turn a show into a customer acquisition engine by rebuilding guest selection, format, and distribution around the sales cycle.
Retention-First Growth: How Elena Verna’s PLG Model Applies to Early-Stage
Most founders chase acquisition and ignore retention. Elena Verna's retention-first model flips that. Here is how to apply it before you have a product worth retaining.
The Zero-to-One Marketing Playbook for Startups
When you're building from scratch, you don't have a playbook. This is the one: how to define your ICP, pick your first channel, build your brand positioning, and launch your first demand-generation motion without wasting money.
How to Find Product-Market Fit: A Practitioner’s Framework
Product-market fit isn't a one-time finish line, it's a checkpoint you need to validate every quarter. This framework walks you through finding PMF by narrowing your target, obsessing over one problem, and measuring what users actually do, not what they say.