Your 2026 Marketing Budget Has a Token-Shaped Hole
The 2026 marketing budget has a token-shaped hole. The old 45/45/10 split is breaking. Here is how to size, forecast, and defend token spend to the CFO.
Tag fractional CMO
Why CMOs Get Fired: The Five Patterns and How to Avoid Them
Why CMOs get fired comes down to five repeatable patterns. Misaligned definition of marketing, no first-90-day win, missing CFO alignment, no narrative, no exit plan.
Agents Are Your New Customer
Agents are your new customer. B2B buyers route research through ChatGPT, Claude, and Perplexity before they land on your site. Here is how the funnel changes.
How Tariff Exposure Reshapes GTM: A Practical Framework
Tariff exposure reshapes GTM, not just margins. A four-step framework: map cost exposure, model pricing, recalc unit economics, pivot the GTM.
What Is Time to First Bite?
Time to First Bite is a London fractional CMO consultancy helping founders navigate post-funding chaos, the growth plateau, and market expansion.
AI Is Eating Marketing: What Survives and What Doesn’t
AI is eating marketing. First drafts, analysis, design, and reporting are automated; strategy, judgment, and relationships are not. Here is what changes.