The Startup Marketing Checklist

A founder's checklist for the first 90 days of building a marketing function. What to own, what to outsource, what to ignore entirely.

A founder's checklist for the first 90 days of building a marketing function. What to own, what to outsource, what to ignore entirely.

When you're building from scratch, you don't have a playbook. This is the one: define ICP, pick first channel, build positioning, launch demand-gen.

Product-market fit isn't a one-time finish line, it's a quarterly checkpoint. A practitioner's framework for finding it and validating it.