The Startup Marketing Checklist
A startup marketing checklist for the first 90 days of building a marketing function. What to own, what to outsource, and what to ignore entirely.
Tag founders
The Zero-to-One Marketing Playbook
A zero-to-one marketing playbook for founders building from scratch. Define ICP, pick the first channel, build positioning, launch demand-gen.
How to Find Product-Market Fit
Product-market fit is not a one-time finish line, it is a quarterly checkpoint. A practitioner's framework for finding it and validating it.