Your 2026 Marketing Budget Has a Token-Shaped Hole
The 2026 marketing budget has a token-shaped hole. The old 45/45/10 split is breaking. Here is how to size, forecast, and defend token spend to the CFO.
Tag Carilu Dietrich
Why CMOs Get Fired: The Five Patterns and How to Avoid Them
Why CMOs get fired comes down to five repeatable patterns. Misaligned definition of marketing, no first-90-day win, missing CFO alignment, no narrative, no exit plan.