# Time to First Bite > Growth marketing consultancy. London. ## Posts - [Your 2026 Marketing Budget Has a Token-Shaped Hole](https://timetofirstbite.com/2026-marketing-budget-tokens/): The 2026 marketing budget has a token-shaped hole. The old 45/45/10 split is breaking. Here is how to size, forecast, and defend token spend to the CFO. - [Why CMOs Get Fired: The Five Patterns and How to Avoid Them](https://timetofirstbite.com/why-cmos-get-fired/): Why CMOs get fired comes down to five repeatable patterns. Misaligned definition of marketing, no first-90-day win, missing CFO alignment, no narrative, no exit plan. - [Agents Are Your New Customer](https://timetofirstbite.com/agents-are-your-new-customer/): Agents are your new customer. B2B buyers route research through ChatGPT, Claude, and Perplexity before they land on your site. Here is how the funnel changes. - [How Tariff Exposure Reshapes GTM: A Practical Framework](https://timetofirstbite.com/tariff-exposure-reshapes-gtm/): Tariff exposure reshapes GTM, not just margins. A four-step framework: map cost exposure, model pricing, recalc unit economics, pivot the GTM. - [What Is Time to First Bite?](https://timetofirstbite.com/what-is-time-to-first-bite/): Time to First Bite is a London fractional CMO consultancy helping founders navigate post-funding chaos, the growth plateau, and market expansion. - [AI Is Eating Marketing: What Survives and What Doesn't](https://timetofirstbite.com/ai-eating-marketing/): AI is eating marketing. First drafts, analysis, design, and reporting are automated; strategy, judgment, and relationships are not. Here is what changes. - [GTM for DTC Brands: Zero to Retail](https://timetofirstbite.com/gtm-dtc-brands-zero-to-retail/): GTM for DTC brands, from launch to repeat to wholesale. The mistakes to avoid, the metrics that matter, and when to push into national retail. - [The Startup Marketing Checklist](https://timetofirstbite.com/startup-marketing-checklist/): A startup marketing checklist for the first 90 days of building a marketing function. What to own, what to outsource, and what to ignore entirely. - [Podcast to Pipeline for B2B](https://timetofirstbite.com/podcast-to-pipeline-b2b-content/): Most B2B podcasts die in the back catalogue. How leading companies turn shows into B2B podcast pipeline engines via guest selection, format, and distribution. - [Retention-First Growth for Startups](https://timetofirstbite.com/retention-first-growth-elena-verna/): Most founders chase acquisition and ignore retention. Elena Verna's retention-first growth model flips that. How to apply it before you have product. - [The Zero-to-One Marketing Playbook](https://timetofirstbite.com/zero-to-one-marketing-playbook/): A zero-to-one marketing playbook for founders building from scratch. Define ICP, pick the first channel, build positioning, launch demand-gen. - [How to Find Product-Market Fit](https://timetofirstbite.com/how-to-find-product-market-fit/): Product-market fit is not a one-time finish line, it is a quarterly checkpoint. A practitioner's framework for finding it and validating it. ## Pages - [About](https://timetofirstbite.com/about-us/): Fractional CMO Nikhil Kalanjee. Twenty years of growth marketing across HP, Blankfactor, and US plus UK scale-ups. Based in London, working worldwide. - [Amazon Growth](https://timetofirstbite.com/amazon-businesses-growth/): Amazon business growth, strategy plus execution. Listings, FBA inventory, PPC and DSP, marketplace expansion. Powered by TTFB and the Sitruna partnership. - [Walmart Listing for a Probiotics Brand](https://timetofirstbite.com/winning-a-national-walmart-listing-for-a-probiotics-brand/): Winning a national Walmart listing at Walmart Open Call for a probiotics brand. Made-in-USA positioning, retail-ready pitch, execution in Bentonville. - [The Situation Room](https://timetofirstbite.com/tech-geopolitical-risk/): Tech geopolitical risk advisory under Chatham House Rule. Confidential forums on quantum risk, AI regulation, supply chain resilience, and cyber warfare. - [AI Academy: Short-Form Video Launch](https://timetofirstbite.com/short-form-video-building-an-ai-academys-first-cohort/): Filling an AI academy's first cohort using short-form video. Around 120 qualified leads, first cohort sold out, an acquisition playbook the team owns. - [Zero To One](https://timetofirstbite.com/zero-to-one-go-to-market-planning/): Zero to one go-to-market in 14 days. Rapid PMF tests, customer discovery, MVP scoping, and an honest read on whether the bet actually works in market. - [B2B Podcast Repositioned for Pipeline](https://timetofirstbite.com/repositioning-a-b2b-tech-podcast-for-success/): Repositioning a B2B podcast into a pipeline engine. New guest selection, audio moved to video, and a short-form distribution layer for inbound at scale. - [Contact](https://timetofirstbite.com/contact-form/): Contact a fractional CMO in London. Time to First Bite is a growth marketing consultancy. We respond within 24 hours with an honest read on whether we can help. - [Marketing Strategy](https://timetofirstbite.com/marketing-strategy/): Marketing strategy in six weeks: a working go-to-market your team can execute Monday morning. ICP, channels, funnel maths, offer, message, experiments. - [Gut Health Brand GTM on Amazon](https://timetofirstbite.com/re-engineering-gut-health-companys-go-to-market/): Re-engineering a gut health Amazon brand's GTM. Zero to a functioning DTC channel in six months: regulatory clearance, listings, PPC, brand store. - [Execution](https://timetofirstbite.com/marketing-execution/): Marketing execution embedded with your team. We ship the work, coach the leads, run weekly sprints, share dashboards, and live in your Slack until it lands. - [Insights](https://timetofirstbite.com/insights/): Growth marketing insights from a working fractional CMO. Field notes on GTM, retention, AI in marketing, geopolitics, and what actually works in practice. - [Home](https://timetofirstbite.com/): London fractional CMO and growth marketing consultancy for founders who want to find the leak, ship the test, hit the number. Time to First Bite. - [Privacy Policy](https://timetofirstbite.com/privacy-policy/): Time to First Bite privacy policy. How we collect, use, and protect your data under UK GDPR: contact form data, cookies, third parties, and your rights. ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/timetofirstbite.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)